Whatsapp Enters The Monetisation Arena, Set To Offer Business Profiles.

In a recent move WhatsApp, an instant messaging platform, that has been acquired by the social media giant Facebook, went on to announce the first move that it intends to take to monetize its services. With this move, the platform aims to give businesses the much-desired power and ability to communicate with the two billion plus users that the platform currently entertains.

For those who are keen to confirm the same, the company’s FAQ section clearly states, that business profiles will be offered a green badge, similar to the Facebook’s blue tick for verified businesses and celebrities. However, there was no explicit mention stating whether the service would be chargeable or not. To be precise, the statement on the website went like – “Some business accounts have been verified by WhatsApp. If you see a green badge next to a contact’s name, it means that WhatsApp has confirmed that the phone number of this contact belongs to a business account”

While details regarding how this service would actually function were not yet revealed, however, in the recent past, CEO Jan Koum did talk about the possibility of tapping businesses as against users in a bid to monetize the app. He indicated, that the move seemed to be an ideal way to keep the app safe from uncalled for spamming.

It is known that WhatsApp has been tapping such tools for almost a couple of years now, but the recent expansion of its team, most of which is intended to communicate with businesses stood as a testimony to the fact that this move was nearer than one would imagine.

The feature is still in its nascent stages, and the announcement did not divulge any details regarding when exactly will the feature be available for non-beta versions of the app. Also, it is not known which geographical areas would the service hit first.

With as many as 200 million users, India undoubtedly serves as the largest user base for the messaging app. From what is known, the app is already in talks with the National Payments Corporation of India to introduce a payment gateway, through the renowned Unified Payments Interface (UPI).

Thanks to India’s improving internet connectivity, it is being speculated that businesses, especially banks, will be able to make the most of this service. This will decrease the dependence of businesses on SMS and voice calls in order to reach out to their customers. The increasing number of smartphones in the urban, as well as the rural areas, will only enhance the utility of this feature.

Read More
Client Retention sales

How to Make Your Client Fall in Love with You?

You are a tech entrepreneur and have recently started an IT venture. Apart from taking care of product development, you have to take care of client relations too.

Isn’t it? Absolutely!

Entrepreneurs who are successful do these 3 things really well.
First, be more than just an email address.

Read More
Organic Traffic Search Engine Optimization SEO SEO campaign

Best Tips to Route Organic Traffic from Competitors to your Website

Steal the traffic from your competitor

How can I get more user traffic to my website? This is the one question that I am asked most often as a professional SEO consultant. I always tell my clients that there is no one single perfect way to do that. You have to understand that the internet has a very dynamic nature. Its trends and fads keep changing according to what’s popular with users.

Read More
SEO SEO campaign

Best 10 ways to Build Links without Content in 2017

Costruire un ponte tra le due sponde - build links without content

Good quality content certainly helps in building practical and lucrative links for any website. Although the content is important to get better SEO rankings in SERP listing, it is not always necessary to have fresh content for properly creating new links.

Read More
Organic Traffic Search Engine Optimization SEO

5 Rarely used Link Building Strategies to Double the Traffic!

Hidden Link Building Strategies

With launching a new product and revamping your website, your business is hoping to grasp a huge chunk of the market. You may have already invested time in a marketing strategy and the required promotions for your services, but is that enough? For your website to fare well in Google’s quality ranking system and rank high in the organic search results, you need to have effective SEO techniques incorporated into your site. One of the crucial techniques in SEO is link building. Here are 5 rarely used link building strategies that can help you double the traffic.

Read More
Mobile SEO SEO

News: Google to have New Algorithm for Mobile Index

Mobile SEO - Google algorithm for mobile index

This move was being speculated for quite some time, but now Google has officially announced its intentions to prioritize the mobile users market. Recent research by Hitwise, an online survey agency, titled ‘Mobile Search: Topics and Themes’ showed that the number of mobile phones Google search users was more than 57% in the US alone. This could sufficiently mean more than 50% mobile users are accessing Google Search on an average at the global level.

Read More
Ecommerce SEO

5 Steps SEO Strategy to Drive Buyers on your Website

How to Attract Buyers Online

SEO has become a much conventional term these days. Anyone who starts a website is aware of the term, at least about its basic purpose. The growing technicalities have fostered the professionals to try something new.

Read More

Talk What Your Audience Want to Listen : Digital Marketing Strategy 2017

Talk what Audience want to listen - Digital Marketing Strategy

As the New Year 2017 approaching, all it can be said from the digital marketing strategy is that there is nothing a secret, at least about strategies to drive traffic. There are so many platforms available those talks about tips and tricks to drive traffic towards the websites.

Read More
Organic Traffic

5 Steps to Decrease Irrelevant Traffic [& increase conversion rate]

Decrease Irrelevant Traffic

There are many, especially the newbie bloggers or web-based entrepreneurs, who get thrilled witnessing the huge traffic to their site. Similarly, some people go through their dashboards and get excited about any little jump in Alexa ranking and all those.

Read More
Mobile SEO Search Engine Optimization SEO

Top 4 Ways Ever to Rank Brand New Website [in Few months]

Rank Brand New Website

Rank Brand New Website

In order to cope up with the technical trends, every business is opting to launch a business website. Launching a business website you could grab several of advantages of the online marketing strategy. With effective SEO marketing strategy, a website becomes

Read More
1 2