Schema Markup: Creating Schema and placing it on the Website
All the digital giants worked together and found Schema.org. It lets your display more information about your business on the web. When you display more information such as your prices, reviews, etc. it becomes easier for search engines to understand the relevancy of your business. It also simplifies the user experience.
Amazingly, not many businesses are utilizing schema. The main reason could be a lack of awareness. By leveraging schema, you can make your website stand out and get ahead of the competition.
With schema you can display:
- Business reviews
- Opening hours
- Accepted payment methods
- Accepted currencies
- Connected Brands
- And many other pieces of information.
What are the Advantages of Adding Schema?
Your site link will stand out from the rest of the search results in SERPs when you’ll provide additional information. It’ll be more credible and trustworthy. As a result, you’ll get a higher CTR (click-through-rate). A high CTR leads to a boost in SEO rankings. You’ll easily get ahead in local searches and beat your competition.
Search engines will also find it easier to understand your web pages because schema markup is used universally. It’ll help you get found on the web easily.
There are different data types a person can use for adding the schema. Each data type is different from others. In the example below, we’ll be using ‘Article’ data type because it is the most common one on the web.To add schema on your site, we recommend using Google’s Structured Data Markup Helper.
How to use Google’s Structured Data Markup Helper for adding Schema?
Follow these steps:
- Visit Google’s Structured Data Markup Helper, and choose the data type.
- Next, paste the URL of your article and select ‘Start Tagging’
- Your web page will get divided into two sections. In the left, you have your page, and in the right, you have the data items. Now select the elements and tag them. Choose the most suitable tag for each element.
- Keep doing this process for different elements of your web page, the more the merrier.
- Once you’ve tagged the elements, select ‘Create HTML’
- Download the file and upload it to your page’s source code.
- If you want to preview your page, you can use the Structured Data Testing Tool
While adding tags to your page elements, don’t worry if you leave some out. Just make sure that you tag as many elements as you can. You can use the ‘Add Missing Tags’ button for tagging those elements which aren’t displayed in the tool. You will have to select the type of tag you’re looking for then add the tag.
Neil Patel suggests using this tool for learning and getting accustomed to Structured Data Markup. After using it for a while, you’ll get used to data markup and can do the task without its need.
Microdata plays a huge role in making your site SEO friendly.
In a survey, 37% of the respondents struggled with implementing Schema markup. With practice, you can use this situation to your advantage and make your site stand out.
Here are the schema markups a local business should use:
- Schema: Local Business
- People (Employees, owners, etc.)
- Location (City, state, etc.)
Adding schema markups is a technical task. With the help of Google’s Structured Data Markup Helper, you’ll be able to get ahead with ease. Remember to preview your tagged HTML in the Structured Data Testing Tool.
You can use Wordpress plugins and visit Schema.org website to get accustomed to structured data markups.After adding the markup and performing on-page SEO for your local business, we can get started on identifying the factors which influence your local search rankings.