Local SEO has been climbing the checklist of marketers in terms of importance. Recent statistics show a similar picture. If you want to get ahead in the current market, you will need to take the help of local SEO. The following are some reasons why local SEO has become more important than ever:
How Local SEO has become influential
Here’s a crucial stat from Google:
‘Near me’ mobile searches containing variations of ‘can I buy’ or ‘to buy’ key phrases have increased more than 500% in the last 2 years. Surprising, isn’t it? The importance of local searches is rising phenomenally and it is expected to grow in the coming future. Around 46% of Google searches are local. This means around a half of the search queries are specific to the location. No matter which kind of business you own, you should start focusing on local keywords. People want to find local businesses. 71% of people who want to find a local business search online. So, if you want people to find your business, you should have a strong online presence.
Why investing in Local SEO is worth it?
Apparently, Google’s 3-pack local snippet appears in around 93% of searches with local intent. Only those businesses appear in this 3-pack snippet which has good local SEO.
Strength of Reviews
The importance of online reviews has also increased with the growth of local SEO. Following are some statistics regarding online reviews and local searches:
• 97% of people say reviews influence their purchase decision
• Displaying reviews on the website increases your conversion rate by 270%
• 82% of Yelp users visit it with an intent to buy a product (or service)
These statistics clearly indicate having reviews can help your local business in attracting more traffic and increase the customers. You can ask your customers to leave reviews on your product or service. If you’re worried they will leave a negative review, don’t be. That’s because you can reach out to them and ask for areas of improvement. The main objective here is to enhance customer engagement and this way, improve their experience.
Online Searches lead to Offline Sales
If you don’t believe the internet can help you get offline sales, you’re wrong. That’s because 72% local searches will visit a store within 5 miles. And 88% of mobile users searching for local businesses call or visit the business on the same day. This means having a strong online presence not only boosts your brand awareness but also increases the number of customers. You will have direct responses from prospects.
Local Searches lead to Conversion
Local searchers tend to buy products or services. The following statistics throw more light on the same:
• 35% of voice searches have made a purchase using the voice device
• 66% of mobile searchers prefer buying from location-specific sites
So if you want to boost your conversion rates, you should increase your focus on local SEO. It not only leads to better conversions but also accelerates your growth.
It is clear that local SEO is a powerful tool to market your business. It is imperative for local businesses to have a strong online presence. By focusing on local SEO, you can easily increase your customers and get ahead of your competition. What did you think of these statistics? Let us know.