If you have spent any time looking up ways to increase your ranking on Google, then you must’ve heard of the term Search Engine Optimization, which is better known as SEO. SEO is not only one of the best ways to get new visitors to your website/blog but by investing in SEO, you can also get long term results. It relies on small tweaks you make on your website and these small changes will get you thousands of visitors. In the world of SEO, there are mainly 2 types of optimisations, on-page and off-page. Both of which are going to affect your search engine rankings, but their implementation is different. We have explained how you can easily apply both of them to your website down below.
Difference between On-Page SEO and Off-Page SEO:
On-page SEO is the term which refers to all the stuff that is on your website, from the images to the content. While on the other hand off-page SEO is everything outside of the website, like your social media presence, guest posts, etc. And even though both of these optimizations are important, on-page SEO tends to be of more value, because it directly affects the search engine rankings. Off-page SEO, however, should not be ignored as it can significantly boost your website’s rankings.
Why you should focus on it?
You might be the most talented blogger/website owner in the world, but if only your family and friends are vising your website, then it is of no use. And in order to get more people to visit it, you need search engine optimisation. Search engines scan and crawl through millions of websites but only a couple of them make it to the front page and that is due to SEO. Now that the basics are out of the way, let’s get to the tips and tricks:
1) Choose Keywords carefully
The keywords you choose for your website are going to define what type of customers you get. For example, if you have a plumbing business then you would want to choose keywords related to that. Tools like Google Keyword Planner are extremely useful for choosing the best keywords for your site. Once you have compiled your favourite keywords, start using them in your website.
2) Make your website Mobile Friendly
Research shows that more than 50% of the Google searches are now done using mobile devices. The importance of incorporating mobile friendly optimisations was never higher than it is now. You can make your website mobile friendly with the help of large fonts, autocorrect and CSS. You should test your website with Google’s Mobile Friendly Tool, if you want to know whether your website is mobile friendly or not.
3) Add a Meta description
The Meta description of your page is going to be displayed on the search results as shown below, and it can determine whether you get 100,000 visitors or 10.Writing a perfectly search engine optimized Meta description will definitely affect your website’s rankings, as Google pays a lot of attention to it. Try to add as many important keywords in your Meta description as possible, however, do not go spamming it all over the place and keep it naturalotherwise you will be penalised by Google.
A couple of internal links can go a long way for your search engine rankings. By providing high quality links to informative websites, which provide value to the visitor, you can positively impact your SEO. However, you should not overdo it and add a dozen links in a 300 word post.
5) Invite Search Engines:
Many people don’t know this, but you can submit your website’s link to the search engine’s website to register it and get a ranking immediately. This way you will not have to wait for the search engines to find your website overtime. It is a simple tip but it can get you quick results.
6) Write informative content
You can write useless content filled with keywords and still get a reasonable SEO rank, however, it will not last long and you can get severely punished by Google and other search engines for doing so. Instead develop great quality content and provide value to your visitors, this will not only help your search engine rankings but it is also going to help you develop a loyal fan base.
7) Be Patient!
Patience is the key to success and it is certainly the key to a good rank. You can get some quick results by following these tips but you should not expect to become the #1 in 1 day, SEO can take several months to start showing results and therefore, you should be patient.
SEO is not a child’s game and requires a significant amount of effort, but its rewards make it worth the while. These On-Page tips are going to help you in your SEO journey. As a website owner, you should keep track of your keywords’ progress and make sure that you reach your audience effectively. If you found this article helpful, then tell us your thoughts, we would love to hear from you!