The search snippets have always been a powerful way for a site to attract visitors and stand out in the SERPs.
But they used to rely on the customer’s search inquiry and were beyond the control of the site owner. Google has changed that scenario now.
With its new feature, site owners now have the ability to modify site snippets according to their liking. Here is how you can edit the site snippet:
Using Robots Meta Tags:
You can use the following robots meta tags for editing your snippet previews:
- max-snippet:[number] – It lets you specify the maximum length of your snippet’s text for a particular page in characters.
- max-image-preview:[setting] – You can determine the maximum size of image preview that can be shown for the images on the page. You can use ‘none’, ‘standard’ or ‘large’ setting.
- max-video-preview:[number]– You can specify the duration (in seconds) of an animated video preview for your page.
- no snippet – This is an already existing option which lets you specify that you don’t want a text snippet shown for a particular page.
You can combine these meta tags as well.
The new data-no snippet (HTML attribute)
Now you can prevent specific pages from appearing as snippets in the search results.
You can now use ‘data-no snippet’ HTML attribute on div, span and section elements for this purpose. This means you can now prevent Google from showing too much of your site’s content in the snippet.
Here’s how you can use it:
<p><span data-nosnippet>Search Engine Optimization</span> is not an easy thing to do. </p>
What you should know
Will they affect search rankings?
These settings will have no impact on search rankings. Google has confirmed this fact.
However, depending on how you utilize it, it may or may not have an effect on your site’s CTR, which can indirectly influence your site’s SEO.
When will this feature rollout?
These changes are expected to roll out in mid-October 2019. However, the data no-snippet HTML attribute would be effecter later in the year.
Will it affect the display of search results?
The content Google displays as rich result wouldn’t be affected by these settings. There are already ways through which you can control what’s displayed in your site’s rich results.
How will the featured snippets be affected by this feature?
Featured snippets are mostly dependent on the preview content. If you’ll keep the content length too short, your snippet might no longer be eligible for the featured snippet.
But because character length varies from one language to another, Google can’t provide an exact max-snippet length as well.
Can site owners try different snippet lengths?
Yes, site owners can try out different snippet lengths according to their preferences. Only the specified length of the snippet will appear in the search results.
Google has mentioned that these new methods will work just like the other settings work globally.
Is it a suggestion?
No, it’s not a guideline. Google will fully follow the settings you apply for your site snippets as we have mentioned in the above sections.
What would be the difference between a desktop and a mobile site?
The snippet preview settings will apply to both of the search results. In case your site had different versions for mobile and desktop, you should use the same markup on both of them.
Overall, Google has given more power to site owners now through these settings. It will surely help site owners in providing more value and experiment with their SERP appearance.
What do you think about these changes? Let us know.