For effective SEO, you need an effective SEO strategy. SEO can be complex but if you can create a good strategy and successfully implement it, then you can generate strong organic search results and get qualified leads to your website. For you to boost your organic traffic, we have come up with 6 effective SEO strategies that work best in today’s SEO.
What is SEO Strategy?
The process of organizing the content of a website that helps search engines to understand the user intent to provide the most relevant information is termed as an SEO strategy. The process involves planning, outlining and implementing the designed steps to improve organic search engine rankings. If you can optimize a web page around topics with relevant keywords you can increase your search engine ranking for those topics.
Before we move on to SEO strategy, it is important to know the different types of SEO that have to be focused on.
It focuses on content that is on your website. It deals with how to optimize the on-page content to increase your website ranking for specific keywords.
It focuses on the links from the other sites on the internet that navigate to your site which is known as backlinks. The number of backlink and the publishers who carry those links helps your website to rank higher.
It focuses on your website architecture and examines the backend to check the technical set up of your website. The code of your website is important as its content, which has an impact on the website search engine ranking.
SEO strategy – The process to follow
1. Define your target audience and their interests
This is the foundation and the first important step in almost all marketing campaigns – defining your target audience and their interests. You can never make a decent sale if your target audience is wrong or if you don’t know what interests them. Defining your target audience involves determining their age, sex, geographic locations, and their needs. Knowing this information can help you define a perfect content strategy that brings your content to the forefront. Here are a few steps to define your target audience and their interests.
- Compiling data of your current customers can help you identify who is already using your products or services. It is easy to define your target audience based upon the characteristics of your existing customers.
- Analytics tools for your website and social media can help you in better customer analysis make you understand how customers are interacting with your business.
- Research your competition to know how they are positioning themselves, who are their target audience and how they are engaging online.
- Be clear about how your product or service is adding value to your target audience. Focus on the benefits rather than the features.
- Test your ads on your target audience. Do experiments to find out what works best for your audience.
2. Create a keyword list
Keywords are the basis of SEO. After defining your target audience you should predict the keywords that your target audience is most likely to search and include them in your content so that search engines can give relevant results to your audience.
You can get keywords easily by typing a keyword on the Google search field where it will provide you with a list of suggestions and in the related search suggestions. You can also use tools like Google keyword planner, Ubersuggest and SEMRush to find appropriate keywords and ideas along with the data such as search volume and competition.
It is advisable to use less competitive and long-tail keywords which are three or more words because they have low search volume levels and you can usually rank for them faster.
3. Create SEO content that stands out from the crowd.
The primary goal of SEO content is to attract search engine traffic. To create such content it must always be user-focused. This is the most important thing you should be aware of before you start creating your content. You should be able to generate topic ideas that relate to your audience as mentioned earlier and create content in different forms like blogs, videos, infographics, web contents, guides, podcasts etc.
Since this is a crowded space with lots of content pouring in every day, you must be different to stand out from the crowd. See what your audience is in need of and get ideas on how differently you can give them. It is not required that you need to do something new but you can also take what is already present and then give present in a better way. When your content offers value to the customer Google will rank your website higher which results in increased organic traffic and leads.
Google is a spider-driven search engine. It has a database that has about 4 billion pages indexed. Google finds the sites through links to provide relevant information matching the search query. If you have a backlink from a quality site that links to you, Google considers your site to be important and rank you higher.
The more sites link to you, the more important your site will be. So that is why you should focus on gaining more quality backlinks. Here the word quality is stressed because if you get a link from a low-quality site that will have a negative impact on your search rankings.
Always monitor your backlinks through SEO tools to know who backlinks to you so that you can build relationships with other businesses to have a quality link building. You can also link other sites if they have great content that your customers want to know. Though it is less impactful, it will help you in increasing your website rankings.
5. Optimise On-Page SEO
On-page SEO is one of the types of SEO that deals with the content on your website as discussed earlier. Optimising on-page SEO is nothing but the process of optimising your web page content for search engines and users that includes optimizing title tags, contents, internal links and URLs. Here is why you should optimise on-page SEO:
- It improves the user experience
- Bounce Rate and Dwell Time is reduced
- Search Intent is met
- Lower page loading speed
- Increase in Click-through-rate
6. Improve and Update Your Content
Here is the last but one of the least used SEO strategies that can increase your organic traffic. That is improving and updating your old content regularly. Do you have any idea what to do with your old blog posts? You have to update your old content and refresh your existing pages to improve the performance of your site with results in an increased freshness score.
It is okay to create new content but also do a tiny amount of work to update your old content that tells Google your content is fresh with a spike in your organic traffic.