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6 Effective SEO Strategies to Boost Your Organic Traffic - Ally

Contract management is challenging. However, it is an incredibly important practice that can cost your company a lot of money if not properly handled.

1. Define your Target audience and their interests

This is the foundation and the first important step in almost all marketing campaigns – defining your target audience and their interests.

2. Create a keyword list

Keywords are the basis of SEO. After defining your target audience, you should predict the keywords that your target audience is most likely to search and include them in your content so that search engines can give relevant results to your audience.

3. Create SEO content that stands out from the crowd

The primary goal of SEO content is to attract search engine traffic. To create such content, it must always be user-focused. This is the most important thing you should be aware of before you start creating your content.

4. Gain backlinks from quality sources

Google is a spider-driven search engine. It has a database that has about 4 billion pages indexed. Google finds the sites through links to provide relevant information matching the search query.

5. Optimize On-Page SEO

On-page SEO is one of the types of SEO that deals with the content on your website as discussed earlier. Optimizing on-page SEO is nothing but the process of optimizing your web page content for search engines and users that includes optimizing title tags, contents, internal links and URLs.

Here is why you should optimize on-page SEO:

• It improves the user experience

• Bounce Rate and Dwell Time is reduced

• Search Intent is met

• Lower page loading speed

• Increase in Click-through-rate

6. Improve and Update Your Content

Here is the last but one of the least used SEO strategies that can increase your organic traffic. That is improving and updating your old content regularly. Do you have any idea what to do with your old blog posts? You have to update your old content and refresh your existing pages to improve the performance of your site with results in an increased freshness score.

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Abhishek Shah

Abhishek Shah

Abhishek Shah is the Customer Success Manager at Ally Digital Media. As a leading voice in digital media, he is regularly invited to share his views and expertise by Entrepreneur Magazine, Social Media Today, Jeff Bullas, Social Media Examiner, Search Engine Watch, and others. He advocates for evidence-based marketing strategies to fuel businesses. He can be found on Twitter @abiishek

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