If you have recently decided to launch a website for your furniture store and want some serious sales, then SEO is your best bet. Research by HubSpot shows that SEO is the best method for inbound marketing. In other words, it is the perfect way of getting customers online. However, increasing your traffic is not enough if you want to increase your sales, there is more to it than that. You need to generate leads. And in this article, we will tell you some SEO tips that are going to help you beat your competition. Let’s dive right in!
What you will do differently for a furniture website?
Furniture selling website cannot be treated the same as a blog or service provider website. You will have to apply different SEO strategies. However, it does not make the process of search engine optimization any more difficult. It actually makes it much more straight forward. For furniture websites, you will focus on brand identity development, brand awareness, and customer relations. All these factors will not come into play unless you have some customers to begin with. And those customers will be provided by SEO.
1. Launch your blog
The more high-quality optimized content you have on your website, better the ranking you will get on Google. And there is no better way to put out such content than by launching your own blog. You can write posts about your products, choosing sofas, home décor tips, etc. the possibilities are endless. Moreover, you can be as creative as you like. Remember to use keywords in your posts otherwise, it will be difficult for search engines to spot your content. Ubersuggest and Google Keyword Planner are two of the best keyword research tools that you can use for finding the best keywords for your website and blog.
With more than 2.7 billion users every month, social media is the internet’s biggest industry and it has tons of potential customers. It is also a great way to stay connected with your customers. If you haven’t already, then make an account on major social media platforms like Twitter, Facebook, Instagram, etc. and promote your brand there. A good following on social media will help you generate tons of leads and also massively boost your brand’s awareness. However, avoid buying fake followers and likes, as this might result in permanent ban and defamation.
3. Write guest posts
Writing guest posts is the perfect way to get high-quality backlinks to your website and reach new customers. It is an old school technique used by the titans of the SEO market and it is still used because of its sheer effectiveness. If you are wondering where to find blogs to write on then don’t worry. Find a couple of blogs which write about furniture, home décor, and similar topics and contact them for writing a guest post. It is not that difficult and most of the time, they will be happy to help you.
4. Learn more about SEO
You will reach a plateau when doing basic SEO at a certain point and that is when you will need to learn the advanced SEO techniques. It is not something to be concerned about in the beginning but learning these techniques is going to be quite helpful for building an online presence. We have dozens of great articles on SEO and you can read them to learn everything about SEO.
5. Use regional keywords too (optional)
If you sell your furniture offline as well, then doing some local SEO will greatly help your business. To get started, register your business on Google Maps. Now post some high-quality pictures and videos of your store and don’t forget to add the alt. text to them for SEO purposes. Ask your customers to leave a review on Google Maps. Taking all these steps will help you reach good rankings on the local search results and thus get more customers to your store.
6. Describe your products in detail
Always write a 250-500 word description of your product on the product page. It not only makes it convenient for the customer to choose the best product but also helps you in SEO. As we mentioned before, the more content you have the better your rank will be. Use keywords in the product pages, but make sure not to overdo it.
7. Use high-quality pictures and media
Many people prefer to buy furniture offline because they can touch and see the product better in-person. And unfortunately, as an online seller, you cannot provide the touch. However, you can provide the visuals by posting high-quality photos and videos of your products. This can really help you in boosting your ranking on the normal search results as well as on the Google Images section.
8. Analyze the competition
The best way to find the keywords and techniques is by analyzing your competitors. Google all your primary keywords and visit the top 5 websites of each search page. You are going to find some really great keywords and content there, which you can use to build your brand’s online foundation. But don’t copy and paste the same content, otherwise, you will be plagiarising and just take inspiration from your rivals.
You can easily grow in the e-commerce market if you have the guts, product, and skills. By following these simple 8 tips you will take your SEO game to the next level.